Lego Factory / Lego Design byME - Lego® Theme

Brand: Lego
Theme name: Lego Factory / Lego Design byME
Subject: Service that allowed fans to design their Lego sets on a program, and then order the set from Lego
License: Lego
Produced: 2005–2008 (as Factory) 2009–2012 (as Design byME)
Discontinued: Yes